Note from founder
This website started with an idea…
What if I found a way to make other people feel inspired in their everyday life, by using things that already exist?
Some would say that is the definition of art, and maybe it is, but this website has other things beside art. It seeks to attract and share with people different interesting subjects that are stimulating for the mind and soul. The purpose is to remind people to wonder, be curious, open. That is, through exploring subjects and ideas together, and bringing forgotten things into light.
Now, the whole purpose of bringing the beauty of life into light and talk about interesting things, is really to inspire people to break the comfort in their lives. It would be a waste of life to only desire comfort and to be left alone doing what you want. So this is really to help people feel on fire for DOING things for others, for the planet, for whoever is in their community. This is for people to dream, be crazy and take the adventure of a transformative life, not a comfortable life.
The difference I think between a transformative life with purpose and a comfortable life is that the second is the case of a person desiring to climb a mountain in a frivolous way, as a hobby for himself. In a transformative life the person looks at the mountain and wishes to climb it with a dream, like serving others on the way up, establishing community with his peers, praying to God, reconnect with nature, carry some mission, etc. He is present and enjoys the experiences but has a purpose.
Now, this is called Lyrea’s Society, and although it is not an actual society, it would be great to foster a community of curious people who can be touched and brought together by this brand/website. So if you see us on Instagram, follow us (if you want) and be open to make some friends.
Going deeper…
Without getting preachy, I would like to add that part of the root desire to make this happen came from an observation of the world. Too many people are depressed, angry, purposeless, etc. For me, the answer to a sense of meaninglessness is my faith in God, as I’m a Christian. Now I know many people will have an issue with that, and they might leave this website upon learning about it. However, I want to ask you to put your prejudices aside (if you have any).
I think of life as an adventure full of interesting details and things to explore. I wish this project will inspire you in ways you didn’t think before. The content we make will be of subjects such as art, music, history, animals, etc and be religious from time to time. I invite you, therefore to be curious about whatever you wish to be. Maybe you’ll see God in the little things like I do, or not, it is up to you.
How do products and branding come into play?
Most products really are just to help us carry the message forward, they are fun and contain reminders of the basic ideas we share while providing financial support for this business.
I hope you find our message encouraging and our products enjoyable like gear you use to explore this uncomfortable life.
Thank you for reading :)